Masterclass Innovation and Entrepreneurship

Program

This Innovation and Entrepreneurship master class consists of three seminars of two days each. Each seminar comes with an evening lecture.

In this masterclass we not only introduce you to theories and frameworks relevant for innovation and entrepreneurship; we also provide a reflection space where you can discuss these ideas with peers and experts, and apply these to your own situation.

During the first seminar we discuss some foundational models and thinkers and complement them with insights that emerged during the last decades (user innovation, ambidexterity, open innovation, design thinking, ecosytems, ...). Not only will these ideas and models be critically assessed; you will also confront them with your own challenges.

Next, in the second seminar, entrepreneurship theories will be introduced: What makes (you) an entrepreneur? What are important entrepreneurial competences and how can you develop them? What is the difference between entrepreneurship and intrapreneurship? What is crucial in terms of innovation and individual resilience when embarking on your entrepreneurial journey?

The third seminar features special topics in innovation and entrepreneurship where international academic experts give guest lectures on state of the art innovation and entrepreneurship topics, linking to strategy and marketing, technology venturing and protecting innovation.
 

 

 

“Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation” – Peter Drucker.

Throughout the masterclass you will have the opportunity to relate the frameworks discussed to your own professional situation/challenges. Experienced entrepreneurs/intrapreneurs share their lessons learned

Last but not least we visit renowned (High Tech) entrepreneurial and innovative ecosystems such as Design Lab, Kennispark Twente in Enschede, NOVELT and the High Tech Systems Park in Hengelo, Brainport in Eindhoven.

Reading materials include a reader of essential publications in relevant fields, recommended textbooks and cases/testimonials.

Agenda
  • 23 August 2021: Kick-off session at University of Twente
  • 23 & 24 September 2021: Seminar 1 at Brainport in Eindhoven
  • 27 & 28 October 2021: Seminar 2 at Flanders Business School in Antwerp
  • 2 & 3 December 2021: Seminar 3 at University of Twente
More information?

If you are interested in following this masterclass and would like to register or obtain additional information, please contact Prof.dr.ir. Petra de Weerd-Nederhof